Farmers' Markets

A farmers' market is a physical retail market featuring foods sold directly by farmers to consumers. Farmers' markets typically consist of booths, tables or stands, outdoors or indoors, where farmers sell fruits, vegetables, meats, and sometimes prepared foods and beverages.

Farmers' markets exist worldwide and reflect their local culture and economy. Their size ranges from a few stalls to several city blocks. In some cultures, live animals, imported delicacies unavailable locally, and personal goods and crafts are sold.

The current concept of a farmers' market is similar to past concepts, but different in relation to other forms – as aspects of consumer retailing, overall, continue to shift over time. Similar forms existed before the Industrial age but, were often part of broader markets, where suppliers of food and other goods gathered to retail their wares. Trading posts began a shift toward retailers who sold others' products more than their own. General stores and grocery stores continued that specialization trend in retailing, optimizing the consumer experience, while abstracting it further from production and production's growing complexities.

Modern industrial food production's advantages over prior methods are largely based on modern cheap, fast transport and limited product variability. But transport costs and delays cannot be completely eliminated. So, where distance strained industrial suppliers' reach, where consumers had strong preference for local variety, farmers' markets remained competitive with other forms of food retail. Recently, consumer demand for foods that are fresher (spend less time in transit) and foods with more variety—has led to growth of farmers' markets as preferred food-retailing mechanisms

Benefits To communities

Among the benefits often touted for communities with farmers' markets:

• Farmers' markets help maintain important social ties, linking rural and urban populations and even close neighbors in mutually rewarding exchange.
•  market traffic generates traffic for nearby businesses
• buying at markets encourages attention to the surrounding area and ongoing activities
• by providing outlets for 'local' products, farmers' markets help create distinction and uniqueness, which can increase pride and encourage visitors to return.

Reduced transport, storage, and refrigeration can benefit communities too:

• lower transport & refrigeration energy costs
• lower transport pollution
• lower transport infrastructure cost (roads, bridges, etc.)
• less land dedicated to food storage

A manager of the McClintock Fountains Farmers Market reported that 90% of the money gained at farmers' markets stays in the community. This money also stays in the community longer than money that supports larger corporations. Market owners are often paying clients, 'paying' the local community for the space they use.

Farmers' markets may also contribute to innovative distribution means that strengthen civic engagement by reducing the social distances between urban and rural communities. With fewer intermediaries, the support of independent growers by local community members can enhance local economic opportunities and health & wellness in poor communities